Fro-yo girl here. I’m back with another frozen yogurt franchise report. Here’s my unbiased opinion of Yogurtland. While it isn’t the largest self-serve frozen yogurt chain out there, it is superior in many ways.
Overview: Founder Phillip Chang started a successful boba drinks franchise, Boba Loca, prior to founding Yogurtland. Yogurtland opened its first shop in Fullerton, CA back in 2006 and began offering franchises in 2007. It currently has about 200 locations, mostly in the US. Shops have a consistent look and feel and sell frozen yogurt only.
New owners receive 5 days of training typically at Yogurtland headquarters or a corporate store, 5 days of on-site training during the store’s grand opening, and ongoing support.
Yogurt: I’m amazed by the number and the originality of some of the proprietary frozen flavors that Yogurtland offers. Their chief flavorologist has created new flavors like Blue Lychee Bliss Tart, Black Forest Cake, Guava Grapefruit Sorbet, Oatmeal Cookies, yummy flavors that you can’t find anywhere else. They introduce more new flavors than any other frozen yogurt store. The flavors are generally very good, particularly the flavors that are made with real cookie bits. Cookie bits in a yogurt mix are rarely seen outside of Yogurtland. Their plain tart flavor is excellent and usually has a wonderful, smooth, creamy, firm texture.
A typical Yogurtland store carries 16 flavors of frozen yogurt a day. The number of flavors offers something that should appeal to almost everyone. In addition to regular frozen yogurt flavors, they offer no sugar added flavors and sorbets. The first Yogurtland sorbet was introduced last year and has been very well received. They also introduced their first Greek frozen yogurt flavor late last year. The toppings bar is always well stocked with fresh fruit and plenty of other toppings selections.
Marketing: I’m a huge fan of Yogurtland events and collaborations. The events are usually on a grand scale and very engaging. For example, last year they celebrated National Frozen Yogurt Day by giving away free cups of fro-yo and repeated that event this year. The spoon and cup design collaborations with Sanrio (Hello Kitty) and Tokidoki have been adorable and very appealing, particularly for young women and girls. They recently launched the Flavor Quest, a 3 month long promotion involving 10 new globally inspired flavors, videos of the chief flavorologist’s travels and a new smartphone app.
The marketing isn’t kid or family focused but instead they focus on the frozen yogurt flavor and use of real ingredients. Stores are frequented mainly by teens and young adults and are often found near colleges or high traffic shopping areas.
Outlook: Yogurtland produces its own yogurt at a considerably lower cost than what an independent or smaller frozen yogurt player pays for frozen yogurt mix. Their frozen yogurt is consistently very good and the flavor variety is unmatched by the competition. Also, Yogurtland’s price point is usually lower than average, while the quality is higher than average. That sounds like a winning formula to me.
Entrepreneur ranked Yogurtland #3 on its list of best new franchises in 2012, and locations have an average unit volume greater than $782,000.
- Total investment needed to open: $352,600 – $695,000
- Franchise fee: $35,000
- Royalty: 6%
- Financial requirements: Net worth of $700,000 and liquid assets of $200,000
You know you love me. X0 X0, fro-yo girl.
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