Frozen Yogurt is Here, There, and Everywhere!

Frozen Yogurt is Here, There, and Everywhere!

Frozen yogurt is no secret, and now it seems to be just about everywhere. With dozens of press releases sent out daily about new frozen yogurt franchises opening in various cities across the country, it seems there is no better time to enter the frozen yogurt marketplace with your nose to the grindstone.

Frozen yogurt shops are literally popping up everywhere, and not just in traditional brick and mortar shops. Oklahoma City-based frozen yogurt retailer Orange Leaf published a press release on April 9th, saying that it signed its first frozen yogurt kiosk agreements with franchisees.

“Orange Leaf kiosks will offer customers the same self-serve, choose-your-own-toppings froyo experience that fans love about Orange Leaf in a compact layout that can be customized by franchisees to suit the unique square footage and building specifications of smaller retail spaces in locations such as malls, airports, stadiums, theme/amusement parks, office buildings, university campuses, casinos and train or bus stations. The kiosk model can be about half the cost of a traditional store depending on its size, and offers a more dynamic and flexible layout. Kiosk size options range from 50 to 500 square feet and can accommodate up to eight machines and a toppings bar,” the press release stated.

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Orange Leaf Kiosks

The kiosks will first appear on July 1st this year in Rolling Oaks Mall in San Antonio, Texas and the second will open in Lakeside Mall in Sterling Heights, Michigan in August. And frozen yogurt goes down under in September when the first Orange Leaf franchise opens in the Victoria Gardens Shopping Centre in Richmond Victoria, Australia. Now, Australians can indulge on one of America’s favorite sweet treats.

Frozen yogurt is now a mobile dessert as well as an international one. Urban Americans have become crazy about their food trucks that are easily accessible at parks, events and games, and now Fresno, California can enjoy delicious frozen yogurt via truck. 

The Clovis Independent writes, “The pink and white truck is just like a frozen yogurt shop — it can serve eight flavors from four self-serve dispensers and has a toppings bar — except that it’s on the side of a truck. Customers serve themselves and pay by the ounce.Cantrell will be taking his truck to events including school carnivals and fundraisers, and he hopes to be at local fairs.”

If you are thinking about opening up your own frozen yogurt shop or you already own a frozen yogurt store and are thinking about expanding, going mobile in kiosks or in food trucks seems like the next level of this tasty trend. When you are in the frozen yogurt industry it’s important that you both satisfy your returning customer as well as making sure that you keep on trend.fro yo blog

If you decide to open up a frozen yogurt kiosk or a frozen yogurt food truck, be sure that you’re still following all health regulations as well as making sure that you are still advertising just as you would with a traditional brick and mortar store.  As always, remember to have fun. This is the frozen yogurt industry, after all.

Hope you enjoyed this weeks post!!!

Frozen Yogurt Review

Frozen Yogurt Review

Frozen Yogurt Shop Events: How to Use your Frozen Yogurt Shop as an Event Space!

Frozen Yogurt Shop Events:

If you’re a frozen yogurt shop owner, whether it is a franchise or your own local store, you are most likely constantly looking for ways to increase revenue in your store. One of the easiest (and most fun) ways to generate revenue for your store is to open up an area to host frozen yogurt shop events. If your storefront is large enough and you have the staff capability, this is a really excellent way to connect with your customers and to sell a lot of frozen yogurt! Here are five tips on how to use your frozen yogurt shop as an event space:

birthday-parties

FroYo Birthday Party!!!

  1. Come up with a base price for the room rental. Depending on the size of your space and the availability of your staff, you need to come up with a solid number to reserve the room. Check around your area for the competition’s prices, or if you’re a franchise owner contact your corporate office to see what the correct rate is for your area.
  2. Brainstorm a few different types of package deals that your customer caimages-1n choose from. Not every single customer is going to have the same kind of needs for their frozen yogurt event / party, so you’ll need to be able to have a few different party choices so that they won’t have to overpay for a small gathering or that you’ll lose money on a large party. A good rule to start with is to brainstorm three different package deals priced from low to medium to high number of guests.
  3. Decorate your frozen yogurt shop event space. Some restaurants that rent out a room for an event have a blank canvas when it comes to decorations and allow their guests to come in early and decorate for the party while others have theirs decorated all year round. Decide which direction you want to go with and make sure you include that in the contract that you agree on with your customer.

    froyo_party_flyer

    Frozen Yogurt Party Flyer

  4. Advertise, advertise, advertise. This may go without saying, but if you’re going to be hosting events in your frozen yogurt shop then your customers need to know about it. Post pictures of events on your Instagram, Facebook and company Twitter accounts. Give your guests a special hashtag so that they can gather all their photos and advertise your business all at once. Have a sign in your store to inquire about events with management. Write a press release and send it to the local newspaper. Do anything you can to get your space noticed.images
  5. Keep a good calendar. You don’t want to overbook or double book. Be organized and make sure you keep a detailed account of every single event that you schedule. You want to ensure that every customer has an excellent experience that they can tell all their friends about. You also want to be sure to impress all of the guests at the event so that they will keep you in mind for their child’s birthday party, their boss’s retirement party or a very sweet rehearsal dinner. 

What is the Shelf Life of Frozen Yogurt Toppings?

What is the Shelf Life of Frozen Yogurt Toppings?

Owning your own frozen yogurt franchise is a fun way to make a living, but it also comes with a great responsibility to the health and safety of your customers. Although a frozen yogurt shop is not necessarily a full-fledged restaurant, there are still many rules and regulations that your store must comply with so that you make sure that your customers are not potentially being exposed to bacteria. Not only do you need to make sure that the yogurt itself is safe and has been kept cold for your customers, but you also need to make sure you are storing your toppings and other food items at appropriate temperatures. Here is a quick guide to the shelf lives of some popular items that may be in your fro yo shop. (Remember, these are just quick tips for the frozen yogurt novice or a refresher for old pros. Always be sure to check the guidelines of your frozen yogurt franchise or supervisor to make sure you are meeting all their requirements first and foremost.) Here are a few examples of the shelf lives of certain toppings according to eatbydate.com.

nuts-seeds-organic

Fresh Organic Nuts & Seeds

  • Nuts (such as peanuts, walnuts, pecans). Most nuts can be stored in a pantry for about 6-9 months and can be stored in a freezer for up to one year. Always be sure to keep nuts contained in their own dishes and make sure that utensils touching nuts are not used for another type of topping as to help protect people with severe nut allergies.
  • Canned fruit. Many frozen yogurt shops use canned fruit at their toppings bar such as maraschino cherries, mandarin oranges or pineapple. Canned fruit typically has a shelf life of seven days after it has been opened. Store in an airtight container in temperatures below 75 degrees.
  • Fresh blueberries. Fresh fruit doesn’t have as long of a shelf life as canned fruit, so blueberries will last about 2-3 days if not refrigerated. Keep blueberries in a container with a lid to keep out moisture until ready for use.
strawberry-banana

Strawberry-Banana – Fresh Frozen Yogurt Toppings

  • Fresh strawberries. Fresh strawberries should be consumed on the same day of purchase. Be sure to wash strawberries thoroughly before sitting out on toppings bar. If frozen, fresh strawberries can typically have a shelf life of six months.
  • Fresh bananas. Once fresh bananas have been cut, they will start to brown within a few hours. Unopened bananas have a shelf life of about 2-3 days, depending on how ripe you prefer your banana.
  • Chocolate. Although it depends on the type of chocolate you set out, chocolate usually has a fairly long shelf life. Chocolate chips have a shelf life of two to four months when just stored in the pantry. As long as chocolate chips are stored in a cool, dry place in a clean container it will last you quite a long time. Chocolate candy bars also have a shelf life of about two to four months when stored in a pantry in a cool, dry climate. When chocolate is frozen it can have a shelf life upwards of eight months.   fresh-chocolate-drops

How to Use QR Codes for Your Frozen Yogurt Business

QR codes are a great way to generate interest and revenue for your fro yo business, as well as keeping you up to date on the latest social media trends in business. QR codes have been around for a while, but continue to be an effective way to market your business to new customers and to send deals and savings for repeat customers.

QR Codes for Your Frozen Yogurt Business-2

QR Codes for Your Frozen Yogurt Business

What is a QR code?

A QR code is similar to a barcode on a product at a store, but its use is much different. A QR code is a code that is read by an imaging device, such as an iPhone, android device, or a tablet. When a device with a camera reads a QR code it is taken to a link to digital content online. You can easily generate your own QR code for your business at sites such as Kaywa or Kerem Erkan. Depending on the QR generator, you can put in url information for your business and the generator will output a type of image such as a PNG, PDF, TIFF, or EPS. Once you have the image of your QR code, the opportunities for advertising for your frozen yogurt business are endless.

 

What types of advertising could I put my QR code on?

There are so many ways you can use your QR code in advertising. You could put your QR code on:

  • Business cards
  • Flyers
  • Sides of trucks or other business vehicles
  • Brochures
  • Menus
  • Receipts
  • Sides of frozen yogurt cups
  • Glass doors of your business
  • Posters advertising your business
  • Signs on events for your surrounding community, if applicable

 

What should I link to on my QR code?

You can have QR codes for different purposes. You could have QR code that links directly to:

  • Your company’s main website
  • Your company’s social media sites such as Facebook, Twitter, or Instagram
  • A special deal going on at your shop, such as a frozen yogurt happy hour or a buy one get one free event
  • Directions to your business
  • An email template that is for an FAQ or customer comments and or/ complaints
  • A special page for an event that’s happening at your shop
  • A poll of your customer’s favorite frozen yogurt flavors or favorite toppings
  • A link to put in your email information for special deals and savings

QR codes are easy to use and are a great way to use social media and new technology for your frozen yogurt business. Your customers, although are most likely a wide variety of ages, will be familiar with the practice of QR codes.

QQR Codes for Your Frozen Yogurt Business-2

QR Codes for Your Frozen Yogurt Business

 

 

The best part about QR codes is that you can generate them for free. This gives all businesses an equal opportunity to reach out to their respective customers in a very personal way. The beauty of QR codes is that you are not necessarily shoving advertisements into your customer’s lap, but they are actively seeking out the information about your frozen yogurt business.